linkedin seed pitch deck

Copyright 2020 CB Information Services, Inc. All rights reserved. Our underlying argument was that the network enables revenue. Instead, what you actually want to do is drive home the story and the excitement of the opportunity, as well as the inevitability of your success. It was acquired by AT&T in June 2018 in a deal reportedly worth between $1.6B to $2B and was folded into AT&T’s ad tech unit, Xandr. In our pitch, we wanted to make sure investors understood that you build the network first and then you can build a platform of businesses on top. We are the leader in the professional domain with viral growth. The deck billed LinkedIn as “professional people search 2.0.” LinkedIn had yet to generate a dime of revenue — but the deck highlights revenue as a high priority and identifies clear streams to achieve it. Since we didn’t have data to back up various assertions about our product-market fit, we had to rely on quotes from customers and press sources, which weakened our pitch. These are not necessarily the same people (though it’s excellent if they are). In a single year, the classic general partner in a venture firm is exposed to around 5,000 pitches; decides to look more closely at 600 to 800 of them; and ends up doing between 0 and 2 deals. How will you raise money later? Express your competitive advantage. And Spoke had more comprehensive data because they were uploading entire address books. That’s okay because you don’t need everyone to believe it; you only need the right people to believe it. As of September 2020, AT&T is reportedly looking to sell the unit as it has struggled to reach a substantial profit. Earlier in the pitch, we argued that establishing the network was our first priority with our Series A. In those contexts, it’s a lot less likely that you’ll want to stand up and “pitch” a deck. A great deck needs to address all important concerns and tell your story effectively. This is mostly a mistake slide because customer slides are more appropriate for enterprise pitches. You introduce yourself, you talk about why you started your company, and you start digging into the details in a conversational way. Smart venture capitalists saw that we had interesting comparables, but didn’t spend much time on this slide. It tends to be more one-way — more of a presentation than a discussion. What I’ve honorably been able to do, however, is share the deck I used to pitch LinkedIn to Greylock for a Series B investment back in 2004. If your traction includes high profile customers or lots of daily active users, you may want to put that ahead of other financial or competition slides. Our overdelivery against our Series A predictions provided strong evidence to new investors that we could execute against our plan. Your investor pitch deck is one of the most important assets you have for your business. Why are you going to break out of the pack? At the time, Friendster had about 10.5 MM users and MySpace had 2.5 MM users. In contrast, we argued that the growth of the network was the key variable, which turned out to be right. Instead, they should think about the network we established because that’s what ultimately wins. And show that you’re focused on the metrics that matter: revenue numbers, engagement traction, etc. is even harder. These include the decks of pre-revenue LinkedIn and a then-smallish-site named Buzzfeed, when it was registering just 2.5M monthly page views. See the complete profile on LinkedIn and discover Sergio’s connections and jobs at similar companies. Dropbox: $15K VC investment turned into $16.8B. But remember, your pitch deck isn’t trying to secure the investment, it’s just there to get you the meeting. Being detailed about your competition, especially listing the specific companies, helps increase investor confidence. Persuade investors that your investment thesis is intriguing, then show who can make it happen. Any disagreement will likely cause serious problems down the road. In YouTube’s initial pitch deck (page 30 in the document below), the online video platform counted under 10,000 users and 100,000 video views per day but had rapid growth. In this slide, I should have used “high” instead of “very high”. Today, there are probably a thousand consumer internet startups founded every quarter — how do you become one of the 1 to 3 that matter in a 7-year timeframe? 1.0 is businesses like online classifieds for newspapers, which were unsuccessful. Are you learning from their feedback? But even at this stage, lead with your overall investment thesis. Plus, it goes in both directions — employees can reference check prospective managers, and managers can reference check prospective employees. While we really recommend that you do the above steps in order, every pitch is different, and the most important things to remember are: 1) that your problem and solution resonate throughout your deck and 2) that everything should be clear, concise, and it should logically follow — don’t waste any of the precious time you have of an investor’s attention with them confused. If it’s a concept pitch, on the other hand, there may be data, but the data supports a yet undeveloped concept. Looks like you’ve clipped this slide to already. You should end on a slide that you want people to be paying attention to. Above is the mockup for the subscriptions product, then called Network Plus. Avoid adverbs and adjectives when possible, but you want to show that you have strong forward motion. It has many stylistic errors — and a few substantive ones, too — that I would now change having learned more, but I realized that it still provides useful insights for entrepreneurs and startup participants outside of the Greylock network, particularly across three areas of interest: In 2004, the consumer internet was just beginning to rebound. Next, we did subscriptions with a focus on HR/recruiting/jobs because we realized that was what people primarily used our search for. You want that slide to remind your investors why they should invest in your company. When in doubt, lead with what will make the most sense to investors. Rather than just saying we would have a product that does X, we wanted to show a specific product idea, backed by market research, that was tangible in detail. This slide should include each founding member’s photo, name, title, and a description of their experience and how it specifically pertains to your company and the role they play in it. As you flip through the slides which we’ve created, look for the call-outs from my partners and I to inform your own versions. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Whether it’s not offering enough details about the team, or relying too heavily on product, these things can make it difficult for a VC to glean the information they need from your pitch deck. We also figured out that subscriptions would be the market entry strategy for our recruiting product. However, so many entrepreneurs try to pitch by analogy that some investors have fatigue when they see it. You can reference check a wide variety of professionals — including domain experts and service providers — both before and after you meet them. As a result, we knew that our pitch would need to steer into investors’ biggest concern: the lack of revenue. During LinkedIn’s Series B, Greylock’s bet was that LinkedIn had good prospects to transform the recruiting industry, and that if we built up a broad professional platform, we could potentially do much more. Take a look at some of the best pitch deck PowerPoint templates available on Envato Elements: 1. The best outcome is an investor who can help you build the company and realize a market opportunity. Investors know that smart entrepreneurs intend to get a good term sheet early, but they have to try to win the deal. It started with this pitch deck. In these cases, the interaction is very, very different. It devotes a few of its 31 slides to accolades, awards, and testimonials from happy users, plus a little bullet point about having already raised money from top-tier VCs. Reasoning by analogy, when you’re developing your business strategy, is dangerous. You pay for AdWords, not the regular search results. Today, my partners and I at NextView Ventures are excited to release a pillar project in our Growth Guides series: pitch deck templates for raising seed capital. YouTube now boasts. The sites overall mission is to help  world's professionals connect and extend their networking on an online space. Again, because this pitch is a concept pitch, we wanted to convince investors to bet on our future. For example, the network enables job seekers to get introductions to people in the group they’re being hired into, or to people who could talk to that hiring group, or to the hiring manager themself.

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